Teeth Whitening and the ADA Seal of Acceptance
Q: My teeth whitener doesn't have the ADA seal of approval - should I be concerned?
A: While the ADA (American Dentistry Association) Seal of Acceptance is a prestigious indication of a high quality product, there are valid reasons why a product may not carry that seal.
In order to earn the ADA Seal of Acceptance the manufacturer must:
Sounds good, right? These stringent requirements are extremely effective and virtually guarantee that products carrying the seal are safe, manufactured under the best of conditions and meet all advertising claims.
The problem is that applying for the seal is a lengthy and expensive process for the manufacturers. Running studies which meet the ADA's standards is time-consuming and costly. And for every new product or a "new and improved" version of an existing product, the manufacturer must go through the whole process again! Manufacturers of generic products or companies trying to produce a low-cost item simply can't afford to apply for the ADA seal of acceptance without raising costs to the consumer.
The result is that virtually no home whitening products, even those produced by corporate giants like Proctor and Gamble (Crest), currently carry the ADA seal of acceptance. The exceptions are a few whitening toothpastes (dentrifices) and several professional whitening gels (mostly 10% Carbamide Peroxide formulas).
Whitening toothpastes which have earned the ADA Seal of Acceptance include:
Colgate Tartar Control Plus Whitening Gel
For more information about the ADA Seal of Acceptance and to check their database for new products earning the seal visit them at http://www.ada.org/ada/seal/index.asp .
We recommend you speak to your dentist if you have safety concerns about
any tooth whitening product.